Founded in 2016, For Art’s Sake is a London-based design brand
specialising in fashion-forward eyewear. In two short years, we’ve grown exponentially, and currently appear in 550+ premium stockists around the world, including Harvey Nichols, Net-A-Porter, Yoox.com, and Lane Crawford. We’re also loved by style authorities from Beyonce to Olivia Palermo, Poppy Delevingne and Aimee Song, and in a few months, we’ll be opening our first standalone store in Covent Garden.
Handmade using the best materials
our designs are equally as bold; think tinted lenses, pearl-encrusted bridges, and exaggerated silhouettes. It’s these unique features that set us apart, but we haven’t stopped there. We want you to be able to wear your sunglasses forever, so we ensure that every pair is 100% UV protected and features adjustable nosepads for the perfect fit. We also work with two charities to plant a tree and donate a pair of glasses to those in need with every purchase made.
SO▲YA VERTICAL CONNECTION is an Italian eyewear brand that was born from the creative inspiration of the eyewear designer Matteo Pontello.
SO▲YA is a word play: it means “So Yes”. “So Yes” is the vibe which is a reflection of the work of the creative team. Ahead of important decisions, listen to your intuition; this will guide you to the right journey. “So Yes” is the feeling you overcome when you are on the right track. The triangle centered between SO and YA symbolizes the connection that allows you to receive ideas and reflect it to the outside world. The pay off “vertical connection” represents creativity, beauty and intuition, key elements of Soya.
This now iconic designer founded his groundbreaking house in the heady days of 1968 - a pivotal time in French history. The Parisian social uprising of 60s instigated a period of vast cultural and political upheaval and saw a genuine youth movement inspire a creative revolution that permeated into all areas of society to cultivate real change.
Philippe Chevallier gained notoriety as an eyewear provocateur in the late 1960’s with bold hand-crafted frames he designed for French fashion houses Lanvin, Pierre Cardin, Givenchy, YSL, as well as Bally.
Today, Philippe Chevallier is been reimagined and his joie de vivre reborn. A revitalised recognition of his avant-garde methods and innovative techniques present new challenges for modern production values.
SERGE KIRCHHOFER C.1961 VIENNA, WAS CREATED BY DESIGN GENIUS AND UNDISPUTED ‘ENFANT TERRIBLE’ OF EYEWEAR, UDO PROKSCH.
The eyewear and accessories collections marry the surreal with the beautiful to create the ultimate artistic utopia. Udo Proksch revolutionised glasses, elevating the status of optical frames from everyday necessity to bold fashion statement. Throughout his illustrious career he also turned his talents toward jewellery, printed silks and other accessories, exploring their potential as wearable art. This is the story of Serge Kirchhofer.
SIENS embodies the concept of visual recodification, interpreting and determining a new way of communicating with oneself and with others depending on the objects that are worn. The object itself becomes a visual device lying between our inner world and external experience between perceptible and imperceptible, between the eye and reality, between ourselves and the world surrounding us, inspiring us to be authentic and unique.
The concept evolves from an innovative, dynamic and versatile reality. Its vision of design and intuition transforms into singular creatures to be worn and that come into being through teamwork. The collection develops 3 patents: a new hinge, a lens mounting system, and an eyewear integrated packaging.
The idea conceived merges art and technology, vision and science to create a three-dimensional high-tech product.
In search of an eyewear brand that parallels an elite lifestyle along with the tireless hunt for spectacles that pay tribute to the world’s most innovative and exclusive machines, Tyler Henri was driven to create a purist exotic lifestyle brand… a brand that flows harmoniously with the vanity fair of indulging in hyper cars, super yachts, and jumbo jets… thus innovating a new ultra-chic brand offering the world’s most luxurious and meticulously crafted eyewear pieces.
Having worn and studied eye pieces designed by Tommy O’Gara, Tyler and Tommy connected. With Tyler’s vision and creative direction paralleled with Tommy from the Light’s extensive design and manufacturing expertise, a scrutinizing 3-year process began …. it’s sole mission—to assemble the most dynamic luxury eyewear collection available in the world, the Monaco Series.
Thus born, T HENRI is an ultra luxury, micro-production eyewear brand inspired by the world’s most prized possessions
Willems Eyewear is the completion of a life-long quest. In 1927 Wilhelm Kraft produced his first pieces. For decades he worked meticulously on creating the perfect frame.
„THE ONUS IS ALWAYS ON A NEW DEVELOPMENT TO PROVE THAT IT REALLY IS AN IMPROVEMENT“
We follow these roots with great passion. The lovesome details, innovation, technique and carefully selected materials are what will tell his story in each and every design.
For over 10 years, based on OEM business, he has been offering designs and projects to various fashion eyewear brands in Japan and overseas, with a history of being introduced even in the Paris Collection for his collaborative project with a certain grand. His design technique is unique and extremely delicate, the process of which is an exceptional way; he begins with handwriting, makes it into data and then cut and mold with his own hands, using foamed polystyrene and plastic materials. In addition, he is very particular about metal toreutic patterns and color schemes as well as parts of details, which makes up the all-or-nothing eyewear. In the fall of 2015, he forms the long-awaited original brand of his own, “OWDEN”.
Bij NEXT DEPARTMENT hebben wij één missie: de Nederlandse en Belgische opticiens en fashion stores verrijken met high-end merken die onderscheidend en innovatief zijn. Door Rens zijn oog voor kwaliteit en vakmanschap, en Chloë's vooruitziende blik in mode en trends is er altijd iets nieuws bij NEXT DEPARTMENT wat je gezien moét hebben. We zijn altijd op zoek naar het nieuwste, maar houden vast aan dat wat goed is. Niet voor niets mogen we daarom bijzondere labels als PHILIPPE CHEVALLIER, SERGE KIRCHHOFER en WILLEMS EYEWEAR vertegenwoordigen. Wil je één of meerdere van onze collecties bekijken? Wij zijn actief in heel de Benelux en komen graag op afspraak langs.